It's estimated that 300 million pairs of shoes end up in landfills every year...quite simply, fast fashion is killing our world!

At Liquiproof LABS, we are on a mission to tackle this huge global wastage problem in the fashion industry. How? We are here to create a movement! We believe that if people change their behaviours and take better care of their fashion items, everyone can play a part in turning this problem around. But not only will you be helping the world, you will also be keeping your things looking much better, for much longer...win/win!
Our journey has only just begun and we are a long way from perfect, but with your help, together we can start to make a difference! 



Liquiproof LABS was founded in 2013 with a simple aim of helping people give their wardrobe and their world a long and wonderful life. 

We started with our first little lab in London and began fusing natural ingredients with advanced technology to create powerful formulations without any harmful toxic or environmental side effects! We pride ourselves on the fact that all of our products are eco-friendly and non-toxic - safe for your wardrobe, your family and your world....what's not to love?

Since launch, in 2013, we have quickly grown into one of Europe’s leading fashion care brands working with eco-conscious clients from London cobblers to luxury fashion houses, streetwear retailers and international retail powerhouses. We have successfully won multiple start-up awards, gained investment on UK’s Dragon’s Den and were recently backed by Consumer and Digital Venture Builder - The Lab Collective. 



Unlike many competitors, Liquiproof LABS products are non-hazardous and non-toxic. Our Eco-Cleaner and Freshener are made from all natural ingredients and are completely biodegradable. Our Protector is made from a silicon dioxide, a natural compound composed of silicon and oxygen. In fact, the World Health Organisation has listed the only risk associated with silica: suffering from lack of it!

FACT: 59% of the Earth’s crust is made up of silica - Encyclopedia Britannica 


Liquiproof LABS prolongs the lifespan of people’s belongings, substantially reducing the need to replace goods.

FACT: Over 330 million pairs of shoes end up in landfills in the UK each year - KeyiShoes


The majority of our packing is made from plastic and can be recycled easily!


Aerosols contain hydrocarbons and/or compressed gases (such as carbon dioxide and nitrogen) notorious for their contribution to global warming. Moreover, aerosols have been associated with several health hazards such as headaches and asthma.

FACT: Most aerosols remain suspended in the atmosphere typically between four days and a week - Earth Observatory, Nasa

FACT: Liquiproof is not classes as a Dangerous Good and is therefore safe to transport via air.