We make protective sprays. Not the most creative idea in the world, right?
Just check out the Liquiproof Instagram account to see how we’ve taken the simple idea of a water-repellent spray for shoes, clothes and stuff around the home, and made it…well… awesomely simple. *shameless proud mama bear moment*
Our drive to constantly create, whether it’s coming up with new and exciting products and services, or showing them off in the most original ways possible, means we know how well it can work out when you embrace your imaginative side.
Look how happy we are when we are when we get creative!
But it takes guts to put yourself out there. And what happens when you’re convinced you don’t have a creative bone in your body?
Here’s what we’ve learnt:
Find your passion
We love what we do. It means we work harder, have more amazing experiences to draw on and, most importantly, have more fun! So tap into your passions and see what you can come up with.
Never be afraid to try
Whatever your idea, the clichés say it all: fall down 5 times, get up 6 …to be creative lose your fear of being wrong… blah blah blah! But they’re right! Give your idea a go. If it doesn’t work, try again…and again…and again. Seriously.
Creativity + smarts = success
What you produce might be brilliant, but if it you can’t filter your ideas effectively and plan how to make money or save time with them, then you’re going to come up short.
Surround yourself with people who’ll support you
As a Dragon’s Den success story, we know how invaluable it can be when someone takes a chance on your creativity.
That’s one of the reasons we’re sponsoring the Unsigned Music Awards (UMAs). We’re ridiculously excited to be celebrating talent from artists who haven’t yet been signed by a big record label or who remain proudly independent.
So go; get creative and show us what you’re doing. We’ll champion anything awe-inspiring you tag us in!